SHELF-EDGE
MEDIA
THAT CONVERTS.

Leverage the power of the shelf-edge across our national retail network, engaging consumers where it matters most.

shelfAdz® AMPLIFY OMNI-CHANNEL MESSAGING
across 70+ retailers

Connect top of funnel marketing messages to the final point of decision at shelf, overlaying brand messaging onto price-integrated media.

20%+ Average sales lift from shelfAdz
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Vestcom is proud to be recognized with an OmniShopper Award from the Path to Purchase Institute for shelfAdz® best-in-class in-store marketing execution.

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Brand Equity shelfAdz®

Bring omni-channel national marketing messages to the shelf-edge.

  • Stand out on shelf, engaging shoppers at the point of decision
  • Clearly communicate brand equity claims and benefits
  • Customize item-specific messaging, integrated with store level pricing
15-30%+ AverageSALES LIFT

New Item shelfAdz®

Amplify awareness of new items at the shelf-edge to accelerate sales.

  • Drive trial of new products during critical initial performance period
  • Item specific call-out to highlight product branding and key attributes
  • Align with retailer-specific launch plans and cut-in timing
10-20%+ AverageSALES LIFT

Digital Offer shelfAdz®

Extend visibility of digital offers at shelf to drive redemption.

  • Gain a higher return on your digital spend by driving awareness of offers to in-store shoppers
  • Integrate national or retailer-specific offers at the store and item level
  • Display dynamic net-down price to alert shoppers of full value
10-35%+ AverageSALES LIFT

Promotional shelfAdz®

Simplify complex offers to drive shopper clarity and engagement.

  • Create awareness at the shelf-edge of instant savings, next shopping order and other promotional offers
  • Highlight eligible cross-promotional items with UPC-level messaging
  • Tie messaging across products for scale or category theme events
15-20%+ AverageSALES LIFT

Adult Beverage shelfAdz®

Educate shoppers and differentiate products at shelf to drive trial.

  • Promote educational content at shelf such as ratings, pairing suggestions, tasting notes, and more
  • Target campaigns to individual stores where your products are carried
  • Customized to item level, integrated with price messaging
25-30%+ AverageSALES LIFT

CAPTURE THE POWER OF THE SHELF-EDGE.

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